Magnolia Paint Company - Benjamin Moore
Purple and White Bedroom with Fireplace

Super Premium Interior Paints

Aura® Interior Paint

Benjamin Moore

Aura® Interior Paint

Aura delivers remarkable durability and offers the most advanced way to bring color to life. Using our exclusive Color Lock® technology, Aura paint brings you discernibly richer, truer color. Visibly thicker, Aura paint covers like no other—even in the deepest shades.

FINISHES: Matte, Eggshell, Satin, Semi-Gloss

Aura® Bath & Spa Waterborne Interior Paint

Benjamin Moore

Aura® Bath & Spa Waterborne Interior Paint

With a beautiful matte finish, Aura Bath & Spa is a premium-quality interior paint specially formulated to resist mildew growth in humid areas such as bathrooms and spas.

FINISHES: Matte

Century

Benjamin Moore

Century

Craftsmanship, precision and beauty have been the heart and soul of Benjamin Moore since 1883. Today, their newest innovation, Century, continues this legacy. Benjamin Moore craftsmen bring years of experience and exacting standards to the making of this paint, with a formulation so intricately balanced, it can only be made in small batches.

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Natura® Zero-VOC and Zero Emissions Paint

Benjamin Moore

Natura® Zero-VOC and Zero Emissions Paint

Natura Waterborne Interior Paint continues Benjamin Moore's commitment to providing the most environmentally friendly paint. Natura goes beyond zero VOC to offer zero emissions, making it a safer paint for your family and the environment, all without compromise to performance or color selection. Natura is truly "Green Without Compromise®."

FINISHES: Flat, Eggshell, Semi-Gloss

Premium Interior Paints

Regal® Select Waterborne Interior Paint

Benjamin Moore

Regal® Select Waterborne Interior Paint

Regal Select offers the premium performance and smooth application you've come to expect from our classic paint, with the added benefits of cutting-edge new technologies. Thanks to our proprietary waterborne resins and zero VOC colorants, Regal Select is both a paint and primer in one advanced formula.

FINISHES: Matte, Eggshell, Semi-Gloss

ben® Zero-VOC Paint

Benjamin Moore

ben® Zero-VOC Paint

ben offers great value with all the performance qualities you expect from a Benjamin Moore product. ben is a zero VOC/low odor paint that applies easily, is very durable and covers well.

FINISHES: Flat, Eggshell, Semi-Gloss

Waterborne Ceiling Paint

Benjamin Moore

Waterborne Ceiling Paint

Specifically formulated for ceilings, Waterborne Ceiling paint is ultra flat, hiding common ceiling imperfections for a look that is virtually flawless. Benjamin Moore Ceiling paint provides ample open time to ensure minimal lapping, has minimal spatter, and dries quickly for fast recoats.

FINISHES: Ultra Flat

ADVANCE® Waterborne Interior Alkyd Paint

Benjamin Moore

ADVANCE® Waterborne Interior Alkyd Paint

ADVANCE offers the application and performance of traditional oil paint in a waterborne formula that cleans up with soap and water. It is a 100% alkyd formula water-dispersible alkyd developed with proprietary new resins that keep VOCs low even after tinting. It flows and levels like a traditional alkyd with the extended open-time required to achieve high-end finishes. ADVANCE is available in unlimited colors, giving you more ways than ever to achieve the perfect look on every job.

FINISHES: Satin, Semi-Gloss, High Gloss

Satin Impervo® Paint

Benjamin Moore

Satin Impervo® Paint

A premium quality, low lustre, alkyd paint for metal surfaces with superb leveling and hiding qualities. Easy to apply with excellent sag resistance; clings to sharp edges and corners. Covers surfaces in one coat, provided they are in good repaint condition and color change is not extreme.

FINISHES: Satin

Ultra Spec® Scuff-X® Interior Latex

Benjamin Moore

Ultra Spec® Scuff-X® Interior Latex

SCUFF-X was created to withstand high traffic in areas such as hallways, stairwells, lobbies, waiting rooms, restaurant/hotel kitchens, gymnasiums, locker rooms, restrooms, fitting rooms and service entrances. Because its proprietary low-odor, low-VOC formula contains antimicrobial additives to inhibit the growth of mold and mildew on the surface, it’s also ideal for healthcare facilities, laboratories and clinics.

Specialty Paint

Floor & Patio Latex Enamels

Benjamin Moore

Floor & Patio Latex Enamels

A premium quality, quick-drying epoxy-modified acrylic floor enamel. For interior or exterior use on unpainted concrete floors (excluding garage floors), decks, stairs, and masonry surfaces. Durable finish resistant to soaps, detergent, grease and oil. Provides excellent color and gloss retention and can be used for interior and exterior surfaces.

FINISHES: Low Sheen, High Gloss

Chalkboard Paint

Benjamin Moore

Chalkboard Paint

Benjamin Moore Chalkboard Paint is zero VOC and available in any color, lets you turn virtually any interior surface into an easy-to-clean chalkboard. It goes on smoothly, just like other paints—and with lots of fun colors to choose from, the blackboard no longer has to be black.

FINISHES: Eggshell

Fresh Start® Premium Primers

Our complete line of premium primers ensures the best possible results by providing the proper foundation for every finish coat. Choose from specialty products that solve problems with stains, moisture damage, tannin bleeding and other common issues.

Multi-Purpose Latex Primer (023)

Benjamin Moore

Multi-Purpose Latex Primer (023)

A premium quality, 100% acrylic interior and exterior primer that combines many of the qualities desired in a primer: excellent adhesion and sealing properties with the added benefits of being low odor and quick drying. It provides the versatility required for all your interior and exterior project needs.

Multi-Purpose Oil Based Primer (024)

Benjamin Moore

Multi-Purpose Oil Based Primer (024)

An alkyd primer that is a universal favorite when a premium quality undercoater, sealer and stain blocking primer is needed. This primer was formulated for suppressing most bleeding type stains including crayon, graffiti, grease marks, tannin, water stains, rust stains, and smoke. It is quick drying with the ability to recoat in one hour.

Moorwhite Exterior Wood Primer (100)

Benjamin Moore

Moorwhite Exterior Wood Primer (100)

A premium quality exterior wood primer that penetrates deeply into a variety of wood surfaces and dries slowly to enable maximum adhesion even on weathered surfaces. It is a premium exterior primer that is slow drying and mildew resistant.

Natura® Zero-VOC Primer (511)

Benjamin Moore

Natura® Zero-VOC Primer (511)

A low odor, zero VOC, 100% acrylic interior latex primer sealer. With spatter resistant properties. Ideally suited for residential applications. Fresh Start® Natura® Zero VOC Primer (511) does not have the odor of conventional primers which contain Volatile Organic Compounds (VOC’s). Always use Fresh Start® Natura® Zero VOC Primer (511) as a first coat when a low-odor, VOC-free primer/finish system is required.

Fresh Start Premium Primer High Hide (046)

Benjamin Moore

Fresh Start Premium Primer High Hide (046)

Combining premium performance with high–productivity application properties, Fresh Start (046) is ideal for use on a wide variety of interior and exterior substrates. It is recommended for the following interior surfaces: new or previously painted wood, plywood, drywall, ceiling tile, Formica®, Masonite®, ceramic tile, and cured plaster. Optimum priming results can also be achieved on the following exterior substrates: new or previously painted wood, fiber cement board, hardboard siding, aluminum, galvanized metal, brick, cured masonry, and previously coated ferrous metal surfaces.

Insl-X Specialty & Problem Solving Primers

Insl-x® offers high-quality, specialty and problem-solving primers for interior and exterior to meet a variety of needs. From a multi-purpose latex primer to a synthetic resin sealer, Insl-x® is known for quality every day and specialty primers. Insl-x® primers have formulas focused on solving specific issues. Almost any priming need can be solved by using one of these Insl-x primers.

Aqua Lock™ Plus

Insl-X

Aqua Lock™ Plus

Aqua Lock Plus is a multipurpose, 100% acrylic, water-based primer/sealer for outstanding everyday stain blocking on a variety of surfaces. It adheres to interior and exterior (spot prime) surfaces and can be top-coated with latex or oil-based coatings.

Stix® Waterborne Bonding Primer

Insl-X

Stix® Waterborne Bonding Primer

Stix Waterborne Bonding Primer is a premium-quality, acrylic-urethane primer-sealer with unparalleled adhesion to the most challenging surfaces, including glossy tile, PVC, vinyl, plastic, glass, glazed block, glossy paint, pre-coated siding, fiberglass, and galvanized metals.

Prime Lock™ Plus

Insl-X

Prime Lock™ Plus

Prime Lock Plus is a fast-drying alkyd resin coating that primes and seals plaster, wood, drywall, and previously painted or varnished surfaces. It ensures the paint topcoat has consistent sheen and appearance (excellent enamel holdout), seals even the toughest stains without raising the wood grain, and can be top-coated with any latex or alkyd finish coat.

Seal Lock™ Plus

Insl-X

Seal Lock™ Plus

Seal Lock Plus is an alcohol-based interior primer/sealer that stops bleeding on plaster, wood, metal, and masonry. It helps block and lock down odors from smoke and fire damage and is an ideal replacement for pigmented shellac. Seal Lock Plus may be used as a primer for porous substrates or as a sealer/stain blocker.

Odor Less

Insl-X

Odor Less

Odor Less is a low odor, modified synthetic primer-sealer carried in a special solvent that dries quickly and is effective over many different stains, including: water, tannin, smoke, rust, pencil, ink, nicotine, and coffee. Odor Less primes, seals, and protects and can be used on bare or previously painted surfaces; interior drywall, plaster, wood, or masonry; and exterior masonry surfaces. Can be used as a spot primer for exterior wood shingles/composition siding.